Is a Music Video that important?
The music business has changed drastically over the years and a good music video can be the cornerstone of creating your band’s online image. Recently Billboard even started calculating their charts based on internet views, downloads, and listens. A great music video is an opportunity. It’s a business expense and must be funded properly. Having a compelling video can mean the difference between making a living making music or waiting tables. I know it’s cliche but you only have one chance to make a first impression.